🏪What is Conversation-Based Pricing?
- 🏪What is Conversation-Based Pricing?
- Introduction
- Understanding Business-Initiated and User-Initiated Conversations
- What are the conversation categories?
- Four new conversation categories
- When will this change happen?
Introduction
Starting June 1st, 2023, WhatsApp will switch from a user/business initiated conversation-based pricing model to a conversation category-based pricing model. Instead of being charged for user or business initiated conversation, businesses will be charged per 24-hour conversation, with different rates by conversation category.
Understanding Business-Initiated and User-Initiated Conversations
User-Initiated Conversation: A conversation that is initiated by the user, prompting a response from the business within 24 hours.
Business-Initiated Conversation: A conversation that is initiated by the business and delivered to the user as the first message.
What are the conversation categories?
Businesses can initiate a conversation using a template message. The category of the template message used will define the conversation category.
Business-initiated conversations will be split into three new categories: utility, authentication and marketing. User-initiated conversations will be called service conversations.
Four new conversation categories
There are three business-initiated conversation categories (all of which require customer opt in):
Utility conversations | Facilitate a specific, agreed-upon request or transaction or update to a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements. |
Authentication conversations | Enable businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges) |
Marketing conversations | Include promotions or offers, informational updates, or invitations for customers to respond / take action. Any conversation that does not qualify as utility or authentication is a marketing conversation. |
The fourth category is Service conversations – all user-initiated conversations will be categorized as service conversations, which help customers resolve enquiries.
ChatDaddy's pricing will be updated, please see our full pricing table
When will this change happen?
This will come into effect on June 1st, 2023.
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