What are the guidelines for choosing a Display Name?
Display name guidelines:
All display names should have a relationship with your business and should not violate WhatsAppĀ CommerceĀ andĀ BusinessĀ policies. Having display names compliant with our guidelines is a requirement to send messages using the WhatsApp Business API or qualify for WhatsApp official business accounts.
Below are five principles for display names and guidance for best practices to avoid formatting errors.
| Principle | Examples |
|---|---|
A display name should not violate WhatsAppĀ CommerceĀ andĀ BusinessĀ policies. An example for a store that sells wine glasses:
ā¢ Accepted: ABC Wine Glasses
ā¢ Not accepted: ABC Wine
Within your company, you may have separate WhatsApp business accounts for different divisions; only those divisions that are compliant with WhatsAppās Commerce Policy may have a WhatsApp business account. | |
A display name should represent:
ā¢ A business or its service, product, or department
ā¢ A test account or a demo account and must maintain an association to the business (e.g., Fresh Produce Test)
A display name should not be:
ā¢ An individual's full name
ā¢ A generic term (e.g., Fashion)
ā¢ A generic geographic location (e.g., New York)
ā¢ A slogan or a long description
An organization with a government affiliation needs the WhatsApp team's approval | |
A display name must have consistent branding with external sources (e.g., a company's website or marketing). An example for a product line named "Fresh Produce Cold Pressed Juices":
ā¢ Accepted: Fresh Produce Cold Pressed Juices (how it is branded on your website)
ā¢ Not accepted: Fresh Produce Juices (you changed branding by removing "Cold Pressed")
ā¢ Not accepted: FP Cold Pressed Juices (you added an abbreviation to the company name inconsistent with external branding) | |
A display name must have a clear relationship with your business (must be referred to the business's website or external media references). For example:
ā¢ Accepted: Name of a charity mentioned on a non-profit organization's website
ā¢ Not accepted: Name of a charity not mentioned on any external websites
If the relationship between your company and the brand is not obvious, indicate the relationship using āby [company name].ā
ā¢ Not accepted: Fruit Snacks (Fresh Produce owns the Fruit Snacks brand but their association is not mentioned on any external websites)
ā¢ Accepted: Fruit Snacks by Fresh Produce
Do not use the name of a management agency or another third party in your companyās display name.
ā¢ Not accepted: Alpha Agency for Fresh Produce | |
SeeĀ Formatting GuidelinesĀ below. | |
For example:Accepted: New City ComputersNot accepted: NEW CITY COMPUTERSNote that this display name would be acceptable if the business already brands using all caps. | |
An example for a business called "Lil'Cupcakes":Accepted: Lil'CupcakesNot accepted: Lil' Cupcakes (A space has been added between "Lilā" and "Cupcakes" when the external business name does not contain one) | |
For example:Not accepted: @New City ComputersNot accepted: New City Computersā¢ | |
For example:Accepted: Fresh Produce MexicoAccepted: Fresh Produce Customer SupportNot accepted: Fresh Produce Official Account | |
For example:Accepted: Fresh Produce TestNot accepted: Fresh Produce demo | |
An example for a business, āKT Sirā:Accepted: KT SirNot accepted: KT | |
For example:Not accepted: FreshProduce.com |
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