Principle | Examples |
---|---|
Compliance with policies | A display name should not violate WhatsAppĀ CommerceĀ andĀ BusinessĀ policies. An example for a store that sells wine glasses:
⢠Accepted: ABC Wine Glasses
⢠Not accepted: ABC Wine
Within your company, you may have separate WhatsApp business accounts for different divisions; only those divisions that are compliant with WhatsAppās Commerce Policy may have a WhatsApp business account. |
Accurate representation of your business | A display name should represent:
⢠A business or its service, product, or department
⢠A test account or a demo account and must maintain an association to the business (e.g., Fresh Produce Test)
A display name should not be:
⢠An individual's full name
⢠A generic term (e.g., Fashion)
⢠A generic geographic location (e.g., New York)
⢠A slogan or a long description
An organization with a government affiliation needs the WhatsApp team's approval |
Consistency with external branding | A display name must have consistent branding with external sources (e.g., a company's website or marketing). An example for a product line named "Fresh Produce Cold Pressed Juices":
⢠Accepted: Fresh Produce Cold Pressed Juices (how it is branded on your website)
⢠Not accepted: Fresh Produce Juices (you changed branding by removing "Cold Pressed")
⢠Not accepted: FP Cold Pressed Juices (you added an abbreviation to the company name inconsistent with external branding) |
Clear relationship with your business | A display name must have a clear relationship with your business (must be referred to the business's website or external media references). For example:
⢠Accepted: Name of a charity mentioned on a non-profit organization's website
⢠Not accepted: Name of a charity not mentioned on any external websites
If the relationship between your company and the brand is not obvious, indicate the relationship using āby [company name].ā
⢠Not accepted: Fruit Snacks (Fresh Produce owns the Fruit Snacks brand but their association is not mentioned on any external websites)
⢠Accepted: Fruit Snacks by Fresh Produce
Do not use the name of a management agency or another third party in your companyās display name.
⢠Not accepted: Alpha Agency for Fresh Produce |
Correct formatting, in compliance with the rules set forth below | SeeĀ Formatting GuidelinesĀ below. |
A display name may not be in all capitals, must have grammatically correct capitalization, and should match the capitalization used in your business name. | For example:Accepted: New City ComputersNot accepted: NEW CITY COMPUTERSNote that this display name would be acceptable if the business already brands using all caps. |
Do not change the spacing from the spacing used in your business name. | An example for a business called "Lil'Cupcakes":Accepted: Lil'CupcakesNot accepted: Lil' Cupcakes (A space has been added between "Lilā" and "Cupcakes" when the external business name does not contain one) |
Do not add any extra punctuation, emojis, or character symbols (such as trademark designations). | For example:Not accepted: @New City ComputersNot accepted: New City Computers⢠|
Do not add extra words to your company or brand name unless the words indicate:country or region;department or function; orāTestā or āDemoā accounts. | For example:Accepted: Fresh Produce MexicoAccepted: Fresh Produce Customer SupportNot accepted: Fresh Produce Official Account |
If you add permitted words, the first letter of the word must be capitalized. | For example:Accepted: Fresh Produce TestNot accepted: Fresh Produce demo |
A display name must contain a minimum of 3 characters. | An example for a business, āKT Sirā:Accepted: KT SirNot accepted: KT |
A display name may not be in URL format. | For example:Not accepted: FreshProduce.com |