Introduction
As of 1st February 2022, WhatsApp will switch from a notification message-based pricing model to a conversation-based pricing model.
Instead of being charged for notifications sent, businesses will be charged per conversation, which includes all messages delivered within a 24-hour period. Incoming messages from end-users will be free, the charge will only apply when a business replies.
Conversations fall into two categories which are priced differently:
- Business Initiated Conversations - such as post purchase notifications
- User Initiated Conversations - such as customer care or general support inquiries
Conversation Fees (valid as of 1st Feb 2022)
The charges will be calculated based on the end-users phone number.
| Country | Business Initiated Rate (USD) | User Initiated Rate (USD) |
|---|---|---|
Argentina | 0.06312 | 0.03792 |
Brazil | 0.06 | 0.036 |
Chile | 0.09084 | 0.05448 |
Colombia | 0.012 | 0.0072 |
Egypt | 0.12876 | 0.07728 |
France | 0.17184 | 0.10308 |
Germany | 0.1638 | 0.09828 |
India | 0.00792 | 0.0048 |
Indonesia | 0.03792 | 0.0228 |
Israel | 0.036 | 0.0216 |
Italy | 0.07716 | 0.04632 |
Malaysia | 0.08784 | 0.0264 |
Mexico | 0.04188 | 0.0126 |
Netherlands | 0.1782 | 0.10692 |
Nigeria | 0.06192 | 0.0372 |
Pakistan | 0.05676 | 0.01704 |
Peru | 0.07176 | 0.02148 |
Russia | 0.07956 | 0.04776 |
Saudi Arabia | 0.039 | 0.0234 |
South Africa | 0.0336 | 0.02016 |
Spain | 0.0738 | 0.04428 |
Turkey | 0.012 | 0.0036 |
United Arab Emirates | 0.03792 | 0.0228 |
United Kingdom | 0.07764 | 0.04656 |
North America | 0.01764 | 0.01056 |
Rest of Africa | 0.14496 | 0.04356 |
Rest of Asia Pacific | 0.0894 | 0.02688 |
Rest of Central & Eastern Europe | 0.1002 | 0.03 |
Rest of Latin America | 0.08472 | 0.05076 |
Rest of Middle East | 0.08724 | 0.02616 |
Rest of Western Europe | 0.15888 | 0.04764 |
Other | 0.05796 | 0.0174 |
List of countries in a region
Canada
United States
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cameroon
Chad
Congo
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea-Bissau
Ivory Coast
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Morocco
Mozambique
Namibia
Niger
Rwanda
Senegal
Sierra Leone
Somalia
South Sudan
Sudan
Swaziland
Tanzania
Togo
Tunisia
Uganda
Zambia
Afghanistan
Australia
Bangladesh
Cambodia
China
Hong Kong
Japan
Laos
Mongolia
Nepal
New Zealand
Papua New Guinea
Philippines
Singapore
Sri Lanka
Taiwan
Tajikistan
Thailand
Turkmenistan
Uzbekistan
Vietnam
Albania
Armenia
Azerbaijan
Belarus
Bulgaria
Croatia
Czech Republic
Georgia
Greece
Hungary
Latvia
Lithuania
Macedonia
Moldova
Poland
Romania
Serbia
Slovakia
Slovenia
Ukraine
Bolivia
Costa Rica
Dominican Republic
Ecuador
El Salvador
Guatemala
Haiti
Honduras
Jamaica
Nicaragua
Panama
Paraguay
Puerto Rico
Uruguay
Venezuela
Bahrain
Iraq
Jordan
Kuwait
Lebanon
Oman
Qatar
Yemen
Austria
Belgium
Denmark
Finland
Ireland
Norway
Portugal
Sweden
Switzerland
All other countries not listed in the above regions or specifically listed in the above tables
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