A display name should not violate WhatsApp Commerce and Business policies. An example for a store that sells wine glasses: • Accepted: ABC Wine Glasses • Not accepted: ABC Wine Within your company, you may have separate WhatsApp business accounts for different divisions; only those divisions that are compliant with WhatsApp’s Commerce Policy may have a WhatsApp business account.
A display name should represent: • A business or its service, product, or department • A test account or a demo account and must maintain an association to the business (e.g., Fresh Produce Test) A display name should not be: • An individual's full name • A generic term (e.g., Fashion) • A generic geographic location (e.g., New York) • A slogan or a long description An organization with a government affiliation needs the WhatsApp team's approval
A display name must have consistent branding with external sources (e.g., a company's website or marketing). An example for a product line named "Fresh Produce Cold Pressed Juices": • Accepted: Fresh Produce Cold Pressed Juices (how it is branded on your website) • Not accepted: Fresh Produce Juices (you changed branding by removing "Cold Pressed") • Not accepted: FP Cold Pressed Juices (you added an abbreviation to the company name inconsistent with external branding)
A display name must have a clear relationship with your business (must be referred to the business's website or external media references). For example: • Accepted: Name of a charity mentioned on a non-profit organization's website • Not accepted: Name of a charity not mentioned on any external websites If the relationship between your company and the brand is not obvious, indicate the relationship using “by [company name].” • Not accepted: Fruit Snacks (Fresh Produce owns the Fruit Snacks brand but their association is not mentioned on any external websites) • Accepted: Fruit Snacks by Fresh Produce Do not use the name of a management agency or another third party in your company’s display name. • Not accepted: Alpha Agency for Fresh Produce
See Formatting Guidelines below.
For example:Accepted: New City ComputersNot accepted: NEW CITY COMPUTERSNote that this display name would be acceptable if the business already brands using all caps.
An example for a business called "Lil'Cupcakes":Accepted: Lil'CupcakesNot accepted: Lil' Cupcakes (A space has been added between "Lil’" and "Cupcakes" when the external business name does not contain one)
For example:Not accepted: @New City ComputersNot accepted: New City Computers™
For example:Accepted: Fresh Produce MexicoAccepted: Fresh Produce Customer SupportNot accepted: Fresh Produce Official Account
For example:Accepted: Fresh Produce TestNot accepted: Fresh Produce demo
An example for a business, “KT Sir”:Accepted: KT SirNot accepted: KT
For example:Not accepted: FreshProduce.com