Examples

A display name must have a clear relationship with your business (must be referred to the business's website or external media references). For example: • Accepted: Name of a charity mentioned on a non-profit organization's website • Not accepted: Name of a charity not mentioned on any external websites If the relationship between your company and the brand is not obvious, indicate the relationship using “by [company name].” • Not accepted: Fruit Snacks (Fresh Produce owns the Fruit Snacks brand but their association is not mentioned on any external websites) • Accepted: Fruit Snacks by Fresh Produce Do not use the name of a management agency or another third party in your company’s display name. • Not accepted: Alpha Agency for Fresh Produce