Examples

A display name must have consistent branding with external sources (e.g., a company's website or marketing). An example for a product line named "Fresh Produce Cold Pressed Juices": • Accepted: Fresh Produce Cold Pressed Juices (how it is branded on your website) • Not accepted: Fresh Produce Juices (you changed branding by removing "Cold Pressed") • Not accepted: FP Cold Pressed Juices (you added an abbreviation to the company name inconsistent with external branding)